Now that the holidays are upon us, this 2021 holiday season is extra special because many of us missed out on the celebrations during 2020 because of all the health restrictions. We also are excited to have the opportunity to visit salons and enjoy the luxury of beauty treatments. Specifically, the pleasure of having a professional stylist to help us enhance our beauty with their unique gifts and talents.
After over a year of limited services, I was researching the best of the best in hair treatments to assist me in finding the best conditioning treatment for my hair. As a spa trends specialist, I am passionate about finding a way to rejuvenate with natural products. I researched many smoothing applications which are called Keratin treatments and most were using toxic chemicals like formaldehyde. Some were less toxic than others, but I was thrilled to discover that one uses the most natural ingredients and is the next generation in professional hair smoothing treatments. I had originally found out about another treatment but it didn’t seem to be as pure. Then, after several weeks of research, I discovered Puraluxe!
I immediately contacted Pura Luxe to find out who was performing this unique salon treatment and was thrilled to find out that one of the formulators, Shiry Raz, was located right near me in Beverly Hills. She explained to me that this product is a labor of love created by two professional stylists and salon owners, both Shiry and Ofer Brami, who have been friends with over 40 years of combined experience.
I had the pleasure of speaking directly with Shiry, who was so warm and inviting over the phone that I immediately made an appointment with her. The best part is that I was so excited to find out that she was able to do the treatment personally for me! I also realized that she was not just a regular stylist, but a specialist at the Piny Salon, in Beverly Hills. Her specialty is helping celebs become camera ready for glam shots and performances. In…